International Journal of Information Management · 2009 · 324 citations · 74 references
ComputingInformation SystemsInformation TechnologyHuman-computer InteractionTechnology AdoptionEnd-user AcceptanceIndividual AdoptionReadiness For Technology AdoptionTechnology AcceptanceTechnology Adoption ModelsUser AcceptanceUser Adoption Intentions
74
The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations