Regret and its avoidance: a neuroimaging study of choice behavior

Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty

Graham Loomes, Robert Sugden · The Economic Journal · 1982 · 4K citations

Alternative Theory, Behavioral Decision Making, Choice Theory +17

Norm theory: Comparing reality to its alternatives.

Daniel Kahneman, Dale T. Miller · Psychological Review · 1986 · 3K citations

Behavioral Decision Making, Social Psychology, Social Categorization +18

Regret in Decision Making under Uncertainty

David E. Bell · Operations Research · 1982 · 3K citations

Behavioral Decision Making, Choice Theory, Value Theory +25

Anterior Cingulate Conflict Monitoring and Adjustments in Control

John G. Kerns, Jonathan D. Cohen, Angus W. MacDonald et al. · Science · 2004 · 2.9K citations

Neuropsychology, Brain Function, Brain Mechanism +18

Abstract reward and punishment representations in the human orbitofrontal cortex

John P. O’Doherty, Morten L. Kringelbach, Edmund T. Rolls et al. · Nature Neuroscience · 2001 · 2K citations

Abstract Reward, Cognitive Science, Neuropsychology +11