A distributed marketing decision support system based on multi-intelligent-agent

Abstract

Enterprise marketing has the characteristics of importance and distribution, so a distributed intelligent decision support system is needed to support the marketing decision. On the basis of sufficiently analyzing the necessity and feasibility for using the multi-intelligent-agent technology to develop the distributed marketing decision support system, this paper designs a three-layer system structure composed of decision customer layer, decision core layer and decision resource layer. Then the article discusses the information flow between the intelligent agents of the system, and puts forward to utilize the communication mechanism based on messages and the cooperation mechanism based on the contract net protocol to implement the communication and cooperation with each intelligent agent in system.