Global Environmental Change · 2011 · 33 citations · 22 references
BusinessMarketing ManagementSustainability ManagementBrand ManagementCorporate Social ResponsibilitySustainability ScienceBrand EquityBrand IdentityBrand StrategyCorporate BrandingCorporate SustainabilityStrategic Brand ManagementBrand Portfolio GovernanceSustainable Brand Positioning
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