THE PARETO PRINCIPLE: ITS USE AND ABUSE

Robert P. Sanders

Journal of Services Marketing · 1987 · 239 citations · 0 references

Concepts

Abstract

Vilfredo Pareto was a late nineteenth‐century economist/sociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20 percent of a population. This is the basis for what we now call the Pareto Principle.