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Projective techniques to uncover consumer perception: Application of three methodologies to ready-to-eat salads

Food ChoiceBehavioral SciencesFood MarketingAdvertisingHealth SciencesConsumer StudyConsumer PerceptionConsumer ResearchReady-to-eat SaladsManagementConsumer BehaviorCommunicationFood QualityMarketingFood PolicyConsumer AttitudeProjective TechniquesBehavioral Economics