Mail Survey Response Rate Patterns in a Population of the Elderly: Does Response Deteriorate With Age?

Abstract

Journal Article MAIL SURVEY RESPONSE RATE PATTERNS IN A POPULATION OF THE ELDERLY: DOES RESPONSE DETERIORATE WITH AGE? Get access DENNIS O. KALDENBERG, DENNIS O. KALDENBERG DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. Me Alexander, Willard Rodgers, and James R. Schmidt for their helpful comments during the preparation of this article. Search for other works by this author on: Oxford Academic Google Scholar HAROLD F. KOENIG, HAROLD F. KOENIG DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. Me Alexander, Willard Rodgers, and James R. Schmidt for their helpful comments during the preparation of this article. Search for other works by this author on: Oxford Academic Google Scholar BORIS W. BECKER BORIS W. BECKER DENNIS O. KALDENBERG is research associate in marketing; HAROLD F. KOENIG is assistant professor of marketing; and BORIS W. BECKER is professor of marketing, Department of Management and Marketing, College of Business, Oregon State University. The authors acknowledge James H. Me Alexander, Willard Rodgers, and James R. Schmidt for their helpful comments during the preparation of this article. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 58, Issue 1, SPRING 1994, Pages 68–76, https://doi.org/10.1086/269408 Published: 01 January 1994