Journal of Economic Psychology · 2011 · 52 citations · 34 references
Expectation FormationBehavioral SciencesExperimental Decision MakingBehavioral Decision MakingBiasEndowment EffectExperimental EconomicsManagementSocial SciencesDecision ScienceDecision TheoryPsychologyBehavioral Economics
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 45.8K citations
Toward a positive theory of consumer choice
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