The importance of decisions and free-choice attitude change: A curvilinear finding

Conflict, Decision and Dissonance

Léon Festinger · Revue Française de Sociologie · 1965 · 1.4K citations

Social Sciences, Conflict Studies, Psychology +8

Postdecision changes in the desirability of alternatives.

Jack W. Brehm · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

Business, Decision Sciences, Psychology +15

When dissonance fails: On eliminating evaluation apprehension from attitude measurement.

Milton J. Rosenberg · Journal of Personality and Social Psychology · 1965 · 463 citations

Social Sciences, Psychology, Social Psychology +13

Explorations in Cognitive Dissonance

Sister Mary Liguori, Jack W. Brehm, Arthur R. Cohen · The American Catholic Sociological Review · 1963 · 270 citations

Social Sciences, Psychology, Social Psychology +5

Dissonance or defensiveness?

Morton Deutsch, Robert M. Krauss, Norah Rosenau · PubMed · 1962 · 58 citations