A Case Study on Hosting an Event as an Experiential Learning Experience for Event Education

Abstract

This study is formed based on experiential learning theory to provide students with real-life experience to plan, organize, and host an event. Three forms of evaluation? Reaction, Learning and Behavior based on Kirkpatrick’s training evaluation informed the study. Data were collected from two classes comprising 80 students who completed a course on Event Management in hosting a live event. The data revealed that experiential learning is a satisfactory learning method for event education; meanwhile, insights on effectiveness of knowledge and skills acquired through experiential learning method implemented are revealed.