Economics Letters · 1990 · 218 citations · 5 references
LawBusiness EconomicsMarketingContract TheoryFranchise LawFranchise AgreementsFranchise FeesFranchise ManagementFranchise RoyaltiesFranchising LawTransfer Of FranchisesFranchise Agreement EconomicsFranchise Information AsymmetryFranchise Renewal Decisions
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The Economics of Franchise Contracts
G. Frank Mathewson, Ralph A. Winter · The Journal of Law and Economics · 1985 · 599 citations
Franchising and Risk Management
Robert E. Martin · American Economic Review · 1988 · 341 citations