Effects of interactive imagery on learning: Application to advertising.

Recognition memory for words, sentences, and pictures

Roger N. Shepard · Journal of Verbal Learning and Verbal Behavior · 1967 · 1.6K citations

Social Sciences, Neuroscience, Psychology +12

Mental imagery in associative learning and memory.

Allan Paivio · Psychological Review · 1969 · 1.4K citations

Social Sciences, Behavioral Sciences, Psychology +14

Imagery as a relational organizer in associative learning

Gordon H. Bower · Journal of Verbal Learning and Verbal Behavior · 1970 · 371 citations

Social Sciences, Psychology, Cognitive Psychology +11

Concrete image and verbal memory codes.

Allan Paivio, Kal Csapo · Journal of Experimental Psychology · 1969 · 342 citations

Social Sciences, Psychology, Cognitive Psychology +16

Hypermnesia for pictures

Matthew Hugh Erdelyi, Joan Becker · Cognitive Psychology · 1974 · 309 citations