The Role of Television in the Construction of Consumer Reality

Abstract

Journal Article The Role of Television in the Construction of Consumer Reality Get access Thomas C. O'Guinn, Thomas C. O'Guinn Search for other works by this author on: Oxford Academic PubMed Google Scholar L. J. Shrum L. J. Shrum Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 4, March 1997, Pages 278–294, https://doi.org/10.1086/209483 Published: 01 March 1997 Article history Received: 01 February 1993 Revision received: 01 September 1996 Published: 01 March 1997