Seriality studies is **seriality studies is** an interdisciplinary academic field that investigates the forms, structures, production, reception, and cultural significance of serial phenomena across various media and social contexts. Drawing on concepts such as repetition, interruption, and evolution, it examines historical manifestations like television melodrama and soap opera, alongside contemporary forms shaped by digital platforms, global production, and audience engagement practices including Social TV. The field explores how seriality shapes textualities, industry practices, audience experiences, and potentially social collectivities, offering critical insights into evolving media landscapes and cultural dynamics.