European Management Journal · 1987 · 10 citations · 2 references
BusinessMarketingMarketing ManagementGlobalizationInternational MarketingStrategic MarketingGlobal Brand ManagementGlobal BrandingGlobal Competitive StrategyInternational Marketing StrategyInternational Relationship MarketingTransnational CorporationsGlobal Market OrientationGlobal Market PositioningTransnational Marketing Strategy
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The Opportunity for World Brands
Steve Winram · International Journal of Advertising · 1984 · 18 citations