Creating Renaissance Employees in an Era of Convergence Between Information Technology and Business Strategy: A Proposal for Business Schools

Abstract

Abstract As e-commerce increasingly predominates business transactions, Internet-based technologies are becoming pervasive and increasingly customer facing. As a result, integration between IT and business-strategic functions is increasing. This new cross-functional economy requires Renaissance managers and employees who understand this convergence. In this article, the authors examine barriers that business schools must overcome to produce the needed cross-pollinated employees. Suggestions for business schools attempting to create timely and cross-functional business programs are also provided. Business schools should focus on knowledge development and cross-functional integration and largely cede skill-based training to alternative or ancillary venues. As well, they should integrate e-commerce and technology issues throughout the curriculum.