CEO Presentations in Conjunction with Earnings Announcements

Abstract

This study extends genre analysis beyond analysis of text to context and audience response, thus exploring the relevance of user-based analytical tools. Competing values profiling and user information needs analyses were performed on a small sample of CEO presentations delivered at the New York Society of Security Analysts. Analysis produced a typified presentation profile that was highly informational and secondarily relational; none were highly promotional or transformational. User content needs were met to some extent, whereas off-balance sheet information was largely ignored. For research, these analyses suggest the value of studying organizational genre from the perspective of audience response; for management, they provide preliminary data that may facilitate communication planning.