Technical Communication Quarterly · 2011 · 86 citations · 19 references
EducationCommunicationEducational AssessmentE-learningFormative AssessmentOnline TeachingInstructional DeliveryInstructional MaterialsMultimedia Instructional ContentMultimodal InstructionOnline InstructionOnline LearningDescriptive DataMultimedia Instructional MaterialsMultimodal Content AnalysisMultimodal Instructional VideoTutorial MediaVideo Tutorials
User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.
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Self-efficacy: Toward a unifying theory of behavioral change.
Psychological Review · 1977 · 42.6K citations · Full text
Self-efficacy: Toward a unifying theory of behavioral change.
Albert Bandura · Psychological Review · 1977 · 35.5K citations
Locating the Semiotic Power of Multimodality
Glynda Hull, Mark Evan Nelson · Written Communication · 2005 · 734 citations