THE IMPACT OF THE TYPE OF STRATEGY ON ENVIRONMENTAL SCANNING ACTIVITIES IN THE BANKING INDUSTRY: AN INTERNATIONAL PERSPECTIVE

Abstract

This study investigated the impact of the type of strategy on the type of environmental scanning activity of Egyptian CEOs at Egyptian banks. Results indicated that CEOs with a cost‐leadership strategy were involved in environmental scanning activities that provide information concerning threats. Their counterparts with a differentiation strategy were involved in environmental scanning activities that provide information concerning opportunities.