Toward the creation of an eco‐oriented corporate culture: a proposed model of internal and external antecedents leading to industrial firm eco‐orientation

Abstract

Corporate recognition of the interdependence between ecological considerations and the need for sustained economic growth has enforced the need for a paradigm in which environmental considerations are included as a prerequisite for sustained operations. One of the underlying factors driving this philosophy appears to be corporate recognition of the fact that many consumers now routinely make themselves aware of the ecological reputation of the firm. The purpose of this research is to test a proposed model in which an organization’s generation, dissemination and responsiveness to environmental information is contingent on both internal organizational requisites and the external environmental circumstances facing the industry. Specifically, this study examines the effects of external environmental turbulence and internal organizational factors on the organization’s ability to create an eco‐oriented corporate culture.