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Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour

Food ChoiceFood MarketingBehavioral SciencesMoral PsychologyBehavioral Decision MakingHealth SciencesExtended TheoryConsumer ResearchConsumer BehaviorSocial SciencesPlanned BehaviourOrganic FoodMarketingMoral AttitudesConsumer AttitudePsychologyAttitude TheoryBehavioral Economics