American Behavioral Scientist · 1991 · 82 citations · 18 references
Social SciencesCommunicationPsychologyCommunication TheoryMass CommunicationMedia StudiesAudience ReceptionMedia ReceptionMessage FramingTelevision AudiencesTelevision ReceptionTelevision StudiesMessage PolarityNegative Campaign MessagingNegative Political Messages
18
Journal of social behavior and personality
Personality and Individual Differences · 1986 · 6.8K citations
Gordon H. Bower · American Psychologist · 1981 · 5K citations
Nico H. Frijda · American Psychologist · 1988 · 1.9K citations
Robert B. Zajonc · American Psychologist · 1984 · 1.8K citations