Concepedia

Negative Campaign Messaging

Negative Campaign Messaging is a rhetorical strategy within political communication that criticizes an opponent’s character, policies, or record rather than promoting the sender’s own positions, thereby distinguishing it from positive or comparative campaign messaging approaches.

120

Publications

9.1K

Citations

224

Authors

139

Institutions

Publications per year

2017–2026

36

Parents

Publications

120

Does Attack Advertising Demobilize the Electorate?

Stephen Ansolabehere, Shanto Iyengar, Adam F. Simon et al. · American Political Science Review · 1994 · 632 citations

, , +17

From Incivility to Outrage: Political Discourse in Blogs, Talk Radio, and Cable News

Sarah Sobieraj, Jeffrey M. Berry · Political Communication · 2011 · 593 citations

, , +12

In defense of negativity: attack ads in presidential campaigns

Choice Reviews Online · 2006 · 462 citations

, , +15

The Effects of Negative Political Advertisements: A Meta-Analytic Assessment

Richard R. Lau, Lee Sigelman, Caroline Heldman et al. · American Political Science Review · 1999 · 435 citations

, , +13

Negative Campaign Advertising: Demobilizer or Mobilizer?

Martin Wattenberg, Craig Leonard Brians · American Political Science Review · 1999 · 318 citations

, , +16

1–5 of 120

Authors

224

  1. AN
    Alessandro Nai

    University of Amsterdam, Netherlands

    4 publications · 210 citations

    4

    h-index

  2. RR
    Richard R. Lau

    Rutgers, The State University of New Jersey, United States

    4 publications · 933 citations

    4

    h-index

  3. PJ
    Patrick J. Kenney

    Arizona State University, United States

    3 publications · 482 citations

    3

    h-index

  4. KL
    Kim L. Fridkin

    Arizona State University, United States

    3 publications · 482 citations

    3

    h-index

  5. CE
    Christian Elmelund‐Præstekær

    University of Southern Denmark, Denmark

    3 publications · 132 citations

    3

    h-index

1–5 of 224

Institutions

139

  1. University of Amsterdam

    Amsterdam, The Netherlands

    8 h-index

    13 publications

    366 citations

  2. University of Vienna

    Vienna, Austria

    5 h-index

    9 publications

    212 citations

  3. University of Maryland, College Park

    College Park, United States

    3 h-index

    4 publications

    232 citations

  4. University of Koblenz and Landau

    Mainz, Germany

    3 h-index

    6 publications

    160 citations

  5. Rutgers, The State University of New Jersey

    New Brunswick, United States

    3 h-index

    7 publications

    1.8K citations

  6. Arizona State University

    Tempe, United States

    3 h-index

    6 publications

    964 citations

  7. University of Florida

    Gainesville, United States

    3 h-index

    14 publications

    638 citations

  8. Eötvös Loránd University

    Budapest, Hungary

    2 h-index

    2 publications

    42 citations

1–8 of 139

Venues

  1. Political Communication

    6 publications · 804 citations

    6

    h-index

  2. Choice Reviews Online

    CRO · 6 publications · 1.1K citations

    6

    h-index

  3. American Politics Research

    6 publications · 441 citations

    6

    h-index

  4. Political Research Quarterly

    PRQ · 5 publications · 321 citations

    5

    h-index

  5. Party Politics

    4 publications · 235 citations

    4

    h-index

1–5