Publication | Closed Access
Customer relationship management (CRM) in business‐to‐business (B2B) e‐commerce
91
Citations
3
References
2003
Year
Customer SatisfactionBusiness-to-business ResearchDigital MarketingClient-supplier RelationshipsCustomer Data ManagementE-businessManagementCustomer Relationship ManagementCustomer InvolvementCrm‐b2b Integration StrategiesBusiness-to-consumer MarketingBusiness-to-business MarketRelationship MarketingSales ManagementBusiness-to-business MarketingRelationship ManagementMarketingModern BusinessBusinessCustomer ServiceMarketing Strategy
Customer relationship management (CRM) and business‐to‐business (B2B) are essential to the success of modern business. Although they are two different modules, they share many similarities. The integration of CRM and B2B will benefit all related parties in business processes, including sales, marketing, customer service, and information support. This article discusses the characteristics, similarities, and differences of B2B and CRM. It also explores the CRM‐B2B integration strategies, the current issues and their future development trends.
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