A multivariate statistical analysis on the consumers of organic products

Abstract

In recent decades there has been a tendency towards a “standardization” in the consumer habits of people living in countries with advanced economic development. This has been caused both by the change in the products available and in lifestyles and by the “power” acquired by modern distribution channels (large retail distribution). Apart from this development, however, there has been increasing interest, particularly in the last ten years, in dietary, health and hygiene products characterized by high quality production and content, which may or may not be closely connected with the history and/or culture of the territory. In order, therefore, to understand the mechanisms that regulate the consumer market of organic produce better, a survey was carried out to define the use, purchase and sensitivity to the price of these products in relation to the preferences expressed by consumers as regards the benefits associated with the consumption.