Figshare · 2005 · 10 citations · 22 references
Social SciencesCommunicationAudience StudiesMass CommunicationMedia StudiesDigital MediaMedia ConsumptionNew MediaNews AudiencesNews MediaUses And GratificationsAudience GratificationsDigital News UseInnovation Diffusion TheoryNews Audience BehaviorNews Consumption GratificationsNews Consumption PatternsOnline News AudiencesUses And Gratifications Model
Key findings from the first national survey of the current state of play of online news consumption in Australia indicate that (1) the Internet as a news medium has reached a mainstream status in terms of audience sizes, although its penetration is still within a higher socio-economic segment of the society; (2) many distinctive features of online news have been substantially used and appreciated; and (3) from the perspective of innovation diffusion theory, online news has a notable potential to foster further adoption in the years ahead.
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