Cruising is Believing?: Comparing Internet and Traditional Sources on Media Credibility Measures

Abstract

This study surveyed politically-interested Web users online to examine whether they view Web publications as credible as their traditionally- delivered counterparts. Credibility is crucial for the Internet because past studies suggest people are less likely to pay attention to media they do not perceive as credible. This study found online media tended to be judged more credible than their traditional versions. However, both online and traditional media were only judged as somewhat credible.