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Moderating effect of personal innovativeness on mobile-RFID services: Based on Warshaw's purchase intention model

MarketingCustomer SatisfactionMobile-rfid ServicesPurchase Intention ModelMobile MarketingPersonal InnovativenessMobile CommerceDigital MarketingTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementBusinessConsumer ResearchTechnology AdoptionConsumer BehaviorInnovationTechnology Transfer