Nae-Yang Jeong

Publications

Citations

H-Index

2008

Active since

Affiliations

Electronics and Telecommunications Research Institute(Current)

Nae-Yang Jeong is an author at Electronics and Telecommunications Research Institute specializing in interactive marketing, customer satisfaction, and technology transfer.

Top concepts

BusinessMarketingInnovationManagementMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingTechnology TransferCustomer Satisfaction

Publications per year

2008–2008

Publications

Moderating effect of personal innovativeness on mobile-RFID services: Based on Warshaw's purchase intention model

Nae-Yang Jeong, Youngsang Yoo, Tae‐Young Heo · Technological Forecasting and Social Change · 2008 · 89 citations

Marketing, Customer Satisfaction, Mobile-rfid Services +15

Rows per page

1–1 of 1