Effect of exposure to a model receiving evaluative feedback upon subsequent behavior in an interview.

Influence of models' reinforcement contingencies on the acquisition of imitative responses.

Albert Bandura · Journal of Personality and Social Psychology · 1965 · 1.3K citations

Public Health, Behavioral Sciences, Psychology +17

Vicarious reinforcement and imitative learning.

Albert Bandura, Dorothea M. Ross, Sheila A. Ross · Journal of Abnormal & Social Psychology · 1963 · 710 citations

Social Sciences, Behavioral Sciences, Psychology +11

The effectiveness of "overheard" persuasive communications.

Elaine Walster, Léon Festinger · Journal of Abnormal & Social Psychology · 1962 · 170 citations

Social Sciences, Communication, Social Psychology +8

ROLE-TAKING IN CHILDHOOD AND ITS CONSEQUENCES FOR SOCIAL LEARNING1

Eleanor E. Maccoby · Child Development · 1959 · 110 citations

Social Sciences, Behavioral Sciences, Psychology +12

Effects of a model and instructions on group verbal behaviors.

Carol K. Whalen · Journal of Consulting and Clinical Psychology · 1969 · 106 citations

Social Sciences, Educational Psychology, Psychology +12