A study of the SME Technology Roadmapping Program to strengthen the R&D planning capability of Korean SMEs

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Reflections on Relationship Marketing in Consumer Markets

Richard P. Bagozzi · Journal of the Academy of Marketing Science · 1995 · 554 citations

Business, Marketing, Marketing Management +14

Applying the Technology Acceptance Model to the introduction of healthcare information systems

Fan‐Yun Pai, Kai-I Huang · Technological Forecasting and Social Change · 2010 · 525 citations

Computing, Health Informatics, Information Systems +14

Motorola's Technology Roadmap Process

Charles H. Willyard, Cheryl W. McClees · Research Management · 1987 · 385 citations

Management, Automotive Engineering, Technology Management +10

Perspectives on roadmaps: how organizations talk about the future

Thomas A. Kappel · Journal of Product Innovation Management · 2001 · 328 citations

Management, Organizational Behavior, Technology Management +6