Seung‐pyo Jun

Ten years of research change using Google Trends: From the perspective of big data utilizations and applications

Seung‐pyo Jun, Hyoung Sun Yoo, San Choi · Technological Forecasting and Social Change · 2017 · 522 citations · Full text

Big Data Utilizations, Social Data Analysis, Engineering +19

The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference

Seung‐pyo Jun, Do-Hyung Park, Jaeho Yeom · Technological Forecasting and Social Change · 2013 · 74 citations

Marketing Analytics, Marketing, Consumer Preferences +14

A comparative study of hype cycles among actors within the socio-technical system: With a focus on the case study of hybrid cars

Seung‐pyo Jun · Technological Forecasting and Social Change · 2012 · 67 citations

Organizational Communication, Sociology, Management +6

Consumer information search behavior and purchasing decisions: Empirical evidence from Korea

Seung‐pyo Jun, Do-Hyung Park · Technological Forecasting and Social Change · 2016 · 63 citations

Customer Satisfaction, Economics, Information Search +13

A study of the method using search traffic to analyze new technology adoption

Seung‐pyo Jun, Jaeho Yeom, Jong-Ku Son · Technological Forecasting and Social Change · 2013 · 61 citations

Search Traffic, New Technology Adoption, Business Intelligence +9