The effects of plausibility on the learning of controversial statements.

Design and Analysis of Experiments in Psychology and Education.

A. S. C. Ehrenberg, E. F. Lindquist · Journal of the Royal Statistical Society Series A (General) · 1954 · 2.6K citations

Public Health, Educational Psychology, Psychology +10

Communication and Persuasion: Psychological Studies of Opinion Change.

Matilda White Riley, Carl I. Hovland, Irving L. Janis et al. · American Sociological Review · 1954 · 2.1K citations

Social Sciences, Communication, Psychology +10

The influence of role playing on opinion change.

Irving L. Janis, Bert T. King · Journal of Abnormal & Social Psychology · 1954 · 455 citations

Social Sciences, Communication, Social Psychology +12

Emotionality and perceptual defense.

Elliott McGinnies · Psychological Review · 1949 · 431 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +11

Personal values as selective factors in perception.

Leo Postman, Jerome S. Bruner, Elliott McGinnies · Journal of Abnormal & Social Psychology · 1948 · 405 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +11