Familiarity and the order of presentation of persuasive communications.

Recency and primacy in persuasion as a function of the timing of speeches and measurements.

Norman Miller, Donald T. Campbell · Journal of Abnormal & Social Psychology · 1959 · 361 citations

Social Sciences, Psychology, Social Psychology +6

Definitiveness of Impression and Primacy-Recency in Communications

Abraham S. Luchins · The Journal of Social Psychology · 1958 · 75 citations

Social Sciences, Communication, Social Psychology +12

The relative effect on audience attitude of the first versus the second argumentative speech of a series∗

Harvey Cromwell · Speech Monographs · 1950 · 53 citations

Social Sciences, Communication, Social Psychology +14

Pretest-treatment interaction effects in attitudinal studies.

Robert E. Lana · Psychological Bulletin · 1959 · 38 citations

Social Sciences, Behavioral Sciences, Psychology +8