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Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity

Customer SatisfactionBehavioral Decision MakingRisk ManagementManagementConsumer ResearchBusinessConsumer PerceptionsConsumer BehaviorBehavioral EconomicsFinancial RiskMarketingBuying BehaviorConsumer AttitudeService GuaranteeProduct ComplexityConsumer Choice