Publication | Closed Access
A Silk Purse From the Sow's Ear: Retrieving Normative Information From Multidimensional Forced-Choice Items
70
Citations
48
References
2005
Year
Silk PurseBehavioral Decision MakingConsumer ResearchItem Response TheoryRevealed PreferenceIndividual Decision MakingJudgmental ForecastingSocial SciencesPsychologyChoice ModelBiasManagementExperimental EconomicsChoice-process DataDecision TheoryConsumer ChoiceMfc ItemsPsychometric ApproachCognitive ScienceExperimental PsychologyMarketingSocial CognitionBehavioral EconomicsUnfolding ModelsDecision Science
This article presents a psychometric approach for extracting normative information from multidimensional forced-choice (MFC) formats while retaining the method's faking-resistant property. The approach draws on concepts from Coombs's unfolding models and modern item response theory to develop a theoretical model of the judgment process used to answer MFC items, which is then used to develop a scoring system that provides estimates of normative trait standings.
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