The ABCA Journal of Business Communication · 1971 · 31 citations · 1 references
Social SciencesCommunicationStrategic ManagementCommunication TheoryOrganizational CommunicationStrategic CommunicationCommunication CompetenceCommunication SkillsCommunicative CompetenceCorporate CommunicationExecutive CommunicationManagerial CommunicationCommunication EffectivenessCommunication NeedCommunication Preparation
According to this survey of California executives, the ability to communicate effectively is significant in moving businessmen to top management positions. The executivcs surveyed believed that a formal course in business communi cations is essential for adequate preparation for management positions.
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