In the Eyes of Our Beholders

A Conceptual Model of Service Quality and Its Implications for Future Research

A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations

Management, Marketing, Quality Management +16

Zen and the Art of Motorcycle Maintenance

Ronald Primeau, Robert M. Pirsig · College Composition and Communication · 1976 · 523 citations

Engineering, Automotive Engineering, Industrial Engineering +12

Student-Faculty Informal Contact and College Persistence: A Further Investigation

Ernest T. Pascarella, Patrick T. Terenzini · The Journal of Educational Research · 1979 · 168 citations

Education, Higher Education, Psychology +11

On defining quality of education

H.F.M. Crombag · Higher Education · 1978 · 158 citations

Public Affairs, Education Policy, Educational Assessment +8

Why Not Try Some New Ways of Measuring Quality

Alexander W. Astin · Educational record · 1982 · 50 citations

Management, Educational Measurement, Quality Management +14