Looking into the past: Cultural differences in perception and representation of past information.

Abstract

The authors investigated cultural differences in the way people perceive and represent temporal information. It was hypothesized that Chinese would attend to the past information more than would Canadians. In Studies 1 and 2, Canadian and Chinese participants read a description of a theft along with a list of behaviors that occurred in the past or present. Chinese participants rated behaviors that had taken place in the remote and recent past as more relevant to solving the case than did Canadians. Study 3 showed that Chinese participants recalled greater detail about past events than did Canadians. Studies 4A and 4B showed that Chinese perceived past events as being closer to the present than did Canadians, suggesting that Chinese had a greater awareness of the past. Overall, Chinese attended to a greater range of past information than did Canadians, which has significant theoretical and practical implications.