Publication | Closed Access
“Dining While Black”
47
Citations
0
References
2004
Year
EthnicityCritical Race TheoryDiscriminationRacial PrejudiceConsumer ResearchEducationRestaurant Workers ViewHospitality ManagementBlack ExperienceSocial SciencesRaceContemporary RacismBlack WomenAfrican American StudiesHospitality MarketingRacial GroupRacismEthnic DiscriminationBlack ”Social IdentityRacialization StudiesIntersectionalityCateringMarketingAnti-racismRacial ViolenceBlack PartiesRace RelationWhite Restaurant Workers
Recent studies suggest that black American diners tend to tip less than white American diners. Rather than address tipping directly, this study uses in-depth interviews of white restaurant workers to frame the issue of how restaurant workers view and respond to customers of color. The present research indicates that white American restaurant workers actively participate in derogatory stereotyping of black American customers, engaging in the use of racial code words and derogatory ethnic labels, while discriminating—both overtly and covertly—in their service interactions with black customers. Among other things, servers attempt to negotiate with other white employees to avoid having black parties seated in their sections and actively try to trade off such “undesirable” parties. Servers’ logic regarding tipping is self-perpetuating in the sense that they avoid serving parties of black customers because they anticipate poor tips. These results suggest that evidence of racial tipping differences needs to be viewed cautiously in the service context in which they exist and that the industry should take special care to ensure that when servers serve black Americans, they should provide service that justifies a good tip.