THE IMPACT OF THE PRODUCT/PRODUCTION PROCESS INTERACTION ON THE EVOLUTION OF STRATEGIC RESPONSE

Abstract

ABSTRACT This article synthesizes previous research on the interaction between product and production process, and the impact of that interaction on the evolution of strategic response. This interaction has major implications for the competitiveness and productivity of the firm. The authors identify characteristics of the interaction that allow a more complete analysis of its relation to firm strategic response, productivity and competitiveness.