On-line learning migration: from social learning theory to social presence theory in a CMC environment

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

The media equation: how people treat computers, television, and new media like real people and places

Choice Reviews Online · 1997 · 4.9K citations

Social Sciences, Communication, Psychology +17

Taxonomy of Educational Objectives. Handbook I: Cognitive Domain

Bruce Bloom, David R. Krathwohl · 1966 · 4.7K citations

Education, Educational Assessment, Educational Psychology +14

The social psychology of telecommunications

Genevieve Gray · Telecommunications Policy · 1977 · 3.5K citations

Social Sciences, Psychology, Social Psychology +7