The rejection of attractive gambles, loss aversion, and the lemon avoidance heuristic

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

The Market for "Lemons": Quality Uncertainty and the Market Mechanism

George A. Akerlof · The Quarterly Journal of Economics · 1970 · 22.6K citations

Social Sciences, Economics, Microeconomics +8

Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.4K citations

Social Sciences, Business Economics, Economics +17

Status quo bias in decision making

William Samuelson, Richard Zeckhauser · Journal of Risk and Uncertainty · 1988 · 5.9K citations

Management, Psychology, Social Psychology +14