Child passenger safety and the immunity fallacy: Why what we are doing is not working

Health behavior and health education

Choice Reviews Online · 1990 · 2.9K citations

Public Health, Health Behavior, Health Education +14

The Belief in a Just World: A Fundamental Delusion.

V. Lee Hamilton, Melvin J. Lerner · Contemporary Sociology A Journal of Reviews · 1982 · 2.6K citations

Social Sciences, Psychology, Social Psychology +9

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.8K citations

Business, Marketing, Marketing Management +6

Mass Media Flow and Differential Growth in Knowledge

Phillip J. Tichenor, George A. Donohue, Clarice N. Olien · Public Opinion Quarterly · 1970 · 1.5K citations

Social Sciences, Communication, Political Communication +17

The precaution adoption process.

Neil D. Weinstein · Health Psychology · 1988 · 1.1K citations

Law, Risk Management, Risk Assessment +3