The Effect of African American Skin Color on Hiring Preferences¹

Abstract

The role of African American skin color in hiring decisions was investigated in a 2 × 2 × 2 (Participant Sex × Applicant Sex × Applicant Skin Color) design. College‐age participants ( N= 107) were presented with stimuli and asked to make 8 employment‐related decisions. An interaction of applicant skin color and participant sex and a skin‐color main effect were predicted. Fair‐skinned applicants were expected to receive better ratings from men, while dark‐skinned applicants were expected to receive better ratings from women or ratings from women would not differ. Additionally, in general, fair‐skinned individuals were expected to receive better ratings than dark‐skinned individuals. The results were consistent with the hypotheses. Results are discussed in terms of the “what is beautiful is good” stereotype and prior research.