PARADIGMS OF COMPETITIVENESS

Abstract

One of the primary goals of organizations in a free enterprise system is to be competitive. Although the measures of competitiveness may appear different for manufacturing and service organizations or for government and religious organizations, in order to be competitive, any organization must provide products and services for which customers or clients are willing to pay a fair return or price. In the long run, in a free enterprise system, competitiveness is measured by the ability of the organization to stay in business and to protect the organization's investments, to earn a return on those investments, and to ensure jobs for the future.