Advertising in Asia: Communication, Culture, and Consumption. Edited by Katherine Toland Frith. Ames, Ia.: Iowa State University Press, 1996. 313 pp. $44.95.

Abstract

This text collects the work of 11 practioners and scholars from Japan, Hong Kong, China, Taiwan, Korea, India, the Philippines, Thailand, Malaysia, Indonesia and Singapore. They show how advertising operates in these countries and prospects for the future within the mass media.