Exploration of usage behavioral model construction for university library electronic resources

Abstract

Purpose – The primary purpose of this paper is to integrate unified theory of acceptance and use of technology (UTAUT) and website service quality, compiling it into a usage behavioural model for university library electronic resources. Design/methodology/approach – Using structural equation model technology to verify model fit. Questionnaire surveys are the main research methodology in this study, in which fourth-year university students and second-year Master’s students in six Taiwan public and private universities are the research population. This study uses a cluster sampling, releasing 1,206 questionnaires, and retrieves 1,089 valid questionnaires, for a valid retrieval rate of 90.3 per cent. Findings – The conclusions are: this study has good fit in the model, and is applicable for the UTAUT; the pairs of variables are correlated; public or private and school type have partial significant mediating effect; website service quality has a significant positive influence on behavioural intention; performance expectancy and social influence both positively affect behavioural intention; facilitating conditions positively affect use behaviour. Originality/value – Empirical research results and suggestions are provided for the relevant departments for practice and future academic research.