Three Decades of Scenario Planning in Shell

Peter Cornelius, Alexander Van de Putte, Mattia Romani

California Management Review · 2005 · 175 citations · 5 references

Concepts

Abstract

Major shifts in the business environment can make whole investment strategies obsolete. In order to anticipate such shifts, the Royal Dutch/Shell Group of Companies uses scenario analysis, a method it pioneered three decades ago. Given that most investments are irreversible, scenario planning can be combined with real options analysis to help identify options in the future; help time the decision to exercise a real option; and provide an important input in the process of evaluating real options.

References

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