Concepedia

Neuromarketing and sustainability: challenges and opportunities for Latin America

Jorge Henrique Caldeira de Oliveira

Latin American J of Management for Sustainable Development · 2014 · 16 citations · 18 references

DOI

Concepts

Abstract

The aim of this conceptual work was to define what neuromarketing is and to show its potential for sustainability studies. It also suggests some of the major challenges and opportunities that Latin American researchers will face when working with this new research line.

References

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